Maersk Line introduces instant booking confirmation for containers similar to online booking. Before confirmation it was necessary to wait 2 hours, now it will take a few seconds.
The line states that 10% of orders were rejected due to the length of the correspondence, or were replaced by alternatives. Employees estimate that such operations generate about 200,000 emails per month.
"We made it so that our customers could easily book a container. Instant booking confirmation makes it faster, easier and more accessible to our customers. We believe this is a serious step for the entire industry and a concrete example of how we improve customer experience with digital services, ”said Vincent Claire, COO with AP Moller - Maersk.
Confirmation of an immediate reservation is still available to all customers in the beta version. The Maersk App online booking will be introduced in the future, which will allow you to instantly book your order directly from mobile devices.